Sound familiar?
- You generate a strategy somewhere, brief campaigns somewhere else, and write channel content in a third tool—then nobody can trace which version is current.
- Brand voice sits in a slide. Competitor notes live in a folder. Sources and files are scattered across drives. Your team keeps asking “where is the latest thing?”
- Social accounts, calendars, and approvals sit outside the brief—so launch day is a scramble of logins and screenshots.
